YouTube Premium is becoming more expensive internationally, with Europe facing some of the steepest price hikes. The first focus keyphrase, YouTube Premium price hike, is now a trending topic as users in various European countries, including Belgium, Italy, and the Netherlands, report drastic increases in their subscription fees.
Family plans in these countries have jumped from €18 to €26 per month, while individual plans have risen from €12 to €14. Users in Switzerland are seeing their family plan costs soar from CHF 24 to CHF 34, and in Sweden, the price for a family plan has increased from SEK 179 to SEK 279.
These changes will take effect in November, and many subscribed users have already received notifications via email. Although the price hikes are most noticeable in Europe, YouTube Premium is increasing its prices globally.
The price hike has sparked conversation online, with many users expressing frustration. Comparisons are being made with other streaming services like Spotify and Apple Music, which still offer lower-priced family and individual plans. For instance, Spotify’s family plan averages around €18 in Europe, while Apple Music matches Spotify’s price for individual plans and charges €1 less for family plans.
YouTube has not yet released an official statement listing all the countries affected, but users are advised to monitor their email for upcoming changes. For those who primarily use YouTube Premium for YouTube Music, this price increase may push them to consider alternative services that offer more affordable plans.
The YouTube Premium subscription cost is now one of the highest among major streaming services, which may prompt users to reevaluate the value they are getting, particularly if their primary use is music streaming.
With these price adjustments, it’s important for users to stay informed and assess whether the service still meets their needs, especially when more affordable options are available.
